3 Reasons Why Your Small Business Needs a Website
Unless you as a small business owner is not interested in attracting client or increasing sales, you need a website.
Starting and running a business is not as easy as making a cup of coffee. In today’s digital-driven age, it is essential for small businesses to have and maintain a mobile-responsive website that is informative and welcoming to its target audiences. According to an annual survey conducted by Clutch, 29% of small businesses do not have a website and of those that do have one, 79% confirmed that their existing website is not mobile friendly. Therefore, having a maintained website must be a priority with no excuses and no shortcuts taken. After all, your website serves as 24 hours, 365 days marketing machine that keep your target audiences engaged and informed. With that in mind, consider these 3 reasons why establishing a professional, custom, and a mobile-friendly website is important for your business.
Small business website establish Credibility
No matter what small business you own and run, every small business should have a website. A website serves as a solid statement of legitimacy and confidence in your business. Having a professional website that is updated regularly with testimonials and reviews from client give your business the opportunity to inform prospective clients why they should trust you.
Website makes your business visible
Before the existence of the high-speed internet and mobile devices, customers drove to their favorite brick and mortar to obtain information or services. With the revolving of smartphones and mobile devices, consumers are turning to search engine giant like google for the nearest store, trending products, lowest prices, reviews, and comments on specific information or service. so, what happens if your business doesn’t have a website? prospects won’t be able to find you online as well as search engines won’t be able to list your services. Therefore, establishing a web presence allows your existing clients as well as prospects to easily find and learn more about your business. But Importantly, it allows search engines to index your website which allows prospects to easily find your business in places like Google, Yahoo, Bing and more.
Communication with customers
For small businesses, having a website is not all about increasing sales or advertising a new product. Having a website is a great way to open a strong dialogue with new and existing clients. Additional, a blog, FAQ or evening a feedback platform on your website is a great way to keep customers up-to-date with the latest trends, news, and most importantly, establish a flow of communication with your clients.
Building an online presence is vital if you want to grow and survive in today’s increasingly digital driven age where customers turn to their mobile devices to research the latest trends, products, and services based on reviews and a five-star rating. While it is okay to be view as your local neighborhood brick and moral, having professional website increase the potential to for your business to be visible to a wide spectrum which could lead to higher sales and evening greater revenue.
If you have been thinking about building your Small business website or redesigning the existing one, AJDigitalDesign is here to help. We make the process easy and painless. Let us focus on the design and development why you focus on growing your business.